Category: Marketing

  • The Results After One Year of SEO Optimization

    The Results After One Year of SEO Optimization

    JSON-LD, keywords, etc). I estimate I’ll close nearly 1,000 organic search sessions by the time April is over, which is a 25-fold increase over a year. That’s amazing but also what I consider low-hanging fruit SEO optimization.

  • What is The Freemium Model And Why it Matters!

    What is The Freemium Model And Why it Matters!

    The Freemium Model is like making a deal with the Devil. You want to get more users and minimize your acquisition costs so you put out a free version of your product or service.

  • Buying a Business is What MBA Holders Do

    Buying a Business is What MBA Holders Do

    Brian tweeted an interesting link the other day about a new trend that HBR picked up on. It was about newly minted MBA graduates buying existing businesses instead of going right into the consulting world. At the Harvard Business School, for example, the number of MBAs who decide to look for a business to acquire […]

  • Domo: We Didn’t Need the Money

    Domo: We Didn’t Need the Money

    I get that having extra money is a “nice buffer” but what about the terms? Unless the money was given to you with very few strings attached, money raises always come with terms.

  • Creating A Value Selling Framework

    Creating A Value Selling Framework

    My last thought, about understanding value, begs for a full post on that subject. Dare I say, we need to understand it in the context of a value selling framework before we can apply it.

  • The Medium is the Message

    The Medium is the Message

    The one thing that is as important as your product is your messaging about it. In some ways, messaging is more powerful because if no one knows how great your product is, you’re toast. To illustrate my point, let’s investigate the phrase “the medium is the message.” Originally coined by Marshall McLuhan, Marshall tells us […]

  • Learn Public Speaking to Make an Impact in Sales

    Learn Public Speaking to Make an Impact in Sales

    Data Scientists need to know Math and Statistics, be able to hack and have deep Domain knowledge about a given problem. But, if you want to really move the needle you need to learn public speaking!