The one thing I’ve learned about what works in startups is get rid of what doesn’t work fast.
JSON-LD, keywords, etc). I estimate I’ll close nearly 1,000 organic search sessions by the time April is over, which is a 25-fold increase over a year. That’s amazing but also what I consider low-hanging fruit SEO optimization.
Evergreen content is content you write that’s timeless. There’s no expiration date, it’s as valuable today as when it was written 1 week, 1 year, or 1 decade ago! It’s the content that brings all the Googlers to the yard, the one that readers link to and share with their friends.