Jeff Bezos to Amazon employees: ‘Wake up every morning terrified’
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Jeff Bezos, founder of Amazon, uses fear as a motivator for himself and his employees to continue improving and innovating. Bezos encourages them to wake up every morning fearful of competitors, urging the need for continuous improvement, experimentation and innovation. This method was also adopted by Tim Ferris, a best-selling author and podcast host, who practices ‘fear-setting,’ writing down his fears, the potential outcomes and preventative actions. Bezos believes experimentation and failure go hand-in-hand, contributing asset value and discovering new areas of business.
Indra Nooyi, former CEO of PepsiCo, also used fear as a driving force in her leadership. Fear for her was more of a personal dread that she might fail, pushing her to continue striving to improve. Her focus on healthier products and a redesign of packaged goods transformed the company and established her position in the food and beverage industry. She acknowledged the role of fear in fueling her strong work ethic and innovative business decisions. This strategy has allowed these leaders to excel in their industries and constantly push boundaries.
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