RSS vs Sharing

Trends come and go in the blink of an eye these days. Usually some market disrupter comes along and changes the game with a shiny new thing. Sometimes it’s a service or product that gets shutdown. That’s exactly what happened here. This is the story of Google Reader and the rise of Social Sharing. Before Social Sharing was the “thing”, RSS was the life blood of blogging. Many bloggers (myself included) reached thousands of RSS feed readers daily. I had over 1,000 RSS readers during my heyday but over the past few years I watched that number dwindle to maybe 12 people now. What happened? Some of that is because my posting frequency went from a regular daily/weekly cadence to not posting anything for months, and some of it was that I didn’t catch the Social Sharing wave. ...